Social Media Implementation Plan: Education-benchmarking trip to Finland for Polish education experts in July 2022 (LA#3)

 

Finnway Poland Foundation is planning a 5 days Education-benchmarking trip to Finland for Polish education experts in second week of July 2022. The objective of the study trip is to get to know Finnish teaching methods in basic and vocational education. The participation early-bird-fee is 300€ per person and covers 50% of all the costs of transportation in Finland, meetings, trainings and social events. The trip will officially start from Turku airport and continue via Oulu region to Ruka-Kuusamo.

The social media strategy is as follows. The event will be mentioned on the Finn-Way, Finlandia SPOT and Finnway Polska organizations’ social media platforms, starting from September 2021. Finnway Poland Foundation will be responsible for sharing the information among such partners in Poland as Honorary Consulate of Finland in Poznan, Finnish Embassy in Warsaw, Polish Leader Org., Wielkopolska Marshal Office and directors of Polish primary schools in the Wielkopolska region.

 The reminding information will be updated on social media every first Monday of the month, as long as the list of participants gets full.  Signing up for the trip will be possible max until 3 months before the trip so that the participants can plan to attend.

The PR campaign will focus on such following social media platforms as Facebook, Linked In and Instagram. All social media partners and friends will be kindly asked to share the POST on their stories on Facebook and Instagram and possibly WhatsUp. Later, as the trip approaches, there will be a post that has the detailed plan of the trip as well as the live video invitation from Finnish partners – directors of Finnish schools and organizations.

There will be also a number of emails, WhatsUp messages sent directly to all the “old partners” about the trip, including a link to the social medias. This may help reach some super busy partners who don’t use social media all the time.

The tools mentioned above are chosen because these platforms are popular among schools and organizations in Poland and all previous trips and events used to be promoted via these social media. The keywords used in social media are: Finnish education, study trip Finland, job-shadowing in Finland, benchmarking in Finland, educational tourism Finland).

The PR target group – directors of primary schools and vocational schools, as well as representatives of such support organizations as Marshall Office, LGD Leader, etc. There is a goal of getting different representatives for the in order to provide cross-sectoral experience in the Polish-study-group.

This implementation plan will solve the typical problem related to misinformation or lack of information, which are sometimes an accusation of partiality in the flow of information to only selected institutions in the region.